The influencer industry in the UAE has grown rapidly over the past few years. The usage of social media platforms like Instagram, Facebook, TikTok, and YouTube is increasing rapidly, which is driving brand visibility. Influencers have become powerful marketing partners for businesses in sectors ranging from fashion and beauty to food, travel, and lifestyle.

However, with this growth comes the need for clear regulations to maintain transparency, protect consumers, and ensure ethical business practices. In line with this, the UAE Media Council has announced a new media law that came into effect from May 29, 2025, to target violations in social media platforms. Influencers now require two licenses to operate legally in the country: a commercial license and a media license.

This new requirement affects anyone who earns money, receives gifts, or gains any form of benefit from promoting products, services, or brands online. Whether you are an established influencer with thousands of followers or a newcomer starting your content journey, complying with the two-license rule is essential to continue operating legally in the UAE.

Why Two Licenses Are Now Required

Historically, influencers needed only a media license from the UAE Media Council. The updated law, however, mandates a two-step approval process: a business (trade or freelance) license before applying for a media license.

Trade License (business or freelance)

This Trade License will be issued by the Department of Economic Development (DED) or from a Free Zone such as Dubai Media City, SHAMS, IFZA, Meydan, or Fujairah Creative City. 

This license legitimizes your status as a commercial entity and permits invoicing, visa sponsorship, and operations in the UAE. Costs typically range between AED 5,000 and AED 15,000 annually.

Media License

Securing a Media License is the next step after getting a business license from the UAE Media Council through the official website uaemc.gov.ae. This license authorizes you to publish influencer content, podcasting, and temporary access for visiting content creators. As per Cabinet Resolution No. (41) of 2025, the annual fee is AED 1,000.

Penalties for Non-Compliance

The law imposes significant consequences for influencers operating without a proper license:

• Fines up to AED 1 million, depending on severity and recurrence. 
• License suspension or revocation, content takedowns, and account restrictions enforced by the UAE Media Council.
• Additional fees and fines at the emirate level.

What Influencers Should Do Now

• Secure your business licence first via DED or a Free Zone.
• Apply for the media licence through UAEMC (uaemc.gov.ae).
• Monitor and apply for the upcoming Advertiser Permit when required later in 2025, if you create promotional content.
• Stay informed of content guidelines – the UAE Media Council can remove or block postings that violate the new standards.

Content Guidelines

You should be aware of the 20 mandatory media content standards issued by the UAE Media Council, which cover areas such as avoiding misleading or offensive material, respecting cultural and religious values, protecting minors, ensuring truth in advertising, and maintaining transparency in sponsored content. Following these standards is essential to keep your licences valid and safeguard your credibility as a content creator in the UAE.

How FlyBiz Helps Influencers Stay Compliant with the UAE’s New Media Law

Navigating the new licensing rules can be challenging, especially with the added requirements of a commercial licence, a media licence, and soon the Advertiser Permit. From choosing the right business setup (free zone or mainland), to obtaining your trade license, applying for your UAE Media Council license, and getting ready for the Advertiser Permit, FlyBiz, the reputable business consultancy in Dubai, will manage the entire process for you. We have an experienced and dedicated team that ensures you meet all 20 mandatory content standards, avoid costly fines, and stay compliant with the latest regulations, so you can focus on creating quality content and building your brand.